Common Community Building Mistakes
Avoid critical errors when building your Web3 community
Pitfalls to Avoid in Community Building
Learn from Ben Wellington, Head of Community at Ava Labs
First-time founders often make these critical errors:
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Confusing audience with community: Having followers doesn't equal having engaged participants.
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Chasing growth without depth: Fast growth without engagement creates an empty ecosystem.
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Relying on token incentives for loyalty: Airdrops rarely create lasting engagement.
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Neglecting real-world connections: In-person relationships strengthen online interactions and improve conflict resolution.
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Failing to automate onboarding: Without verification bots and welcome systems, spam can quickly overwhelm and drive away genuine members.
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