Key Take-Aways
Essential insights for mastering Web3 sales
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Define your core value: Focus on the emotional benefit, not technical features. You're selling outcomes, not technology. 
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Know your audience: Map all stakeholders in the buying process and understand their distinct motivations. 
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Partner with early customers: Treat first implementations as collaborative partnerships with clear success metrics. 
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Structure your approach: Separate awareness and conversion content; follow a consistent sales call format. 
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Systematize follow-ups: Implement a CRM from day one to ensure consistent outreach. 
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Hire strategically: Understand your own sales process before bringing on dedicated sales staff with industry connections. 
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